Optimizely – A/B testing¶
Optimizely is an easy way to implement A/B testing. Try different decisions, images, layouts, and copy without touching your website code and see exactly how your experiments are affecting pageviews, retention and sales.
Installation¶
To start using the Optimizely integration, you must have installed the
django-analytical package and have added the analytical
application
to INSTALLED_APPS
in your project settings.py
file.
See Installation and configuration for details.
Next you need to add the Optimizely template tag to your templates.
This step is only needed if you are not using the generic
analytical.*
tags. If you are, skip to
Configuration.
The Optimizely Javascript code is inserted into templates using a
template tag. Load the optimizely
template tag library and
insert the optimizely
tag. Because every page that you want to
track must have the tag, it is useful to add it to your base template.
Insert the tag at the top of the HTML head:
{% load optimizely %}
<html>
<head>
{% optimizely %}
...
Configuration¶
Before you can use the Optimizely integration, you must first set your account number.
Setting the account number¶
Optimizely gives you a unique account number, and the optimizely
tag will include it in the rendered Javascript code. You can find your
account number by clicking the Implementation link in the top
right-hand corner of the Optimizely website. A pop-up window will
appear containing HTML code looking like this:
<script src="//cdn.optimizely.com/js/XXXXXXX.js"></script>
The number XXXXXXX
is your account number. Set
OPTIMIZELY_ACCOUNT_NUMBER
in the project settings.py
file:
OPTIMIZELY_ACCOUNT_NUMBER = 'XXXXXXX'
If you do not set an account number, the Javascript code will not be rendered.
Internal IP addresses¶
Usually you do not want to track clicks from your development or
internal IP addresses. By default, if the tags detect that the client
comes from any address in the OPTIMIZELY_INTERNAL_IPS
setting,
the tracking code is commented out. It takes the value of
ANALYTICAL_INTERNAL_IPS
by default (which in turn is
INTERNAL_IPS
by default). See Identifying authenticated users for
important information about detecting the visitor IP address.