Facebook Pixel – advertising analytics

Facebook Pixel is Facebook’s tool for conversion tracking, optimisation and remarketing.


To start using the Facebook Pixel integration, you must have installed the django-analytical package and have added the analytical application to INSTALLED_APPS in your project settings.py file. See Installation and configuration for details.

Next you need to add the Facebook Pixel template tag to your templates. This step is only needed if you are not using the generic analytical.* tags. If you are, skip to Configuration.

The Facebook Pixel code is inserted into templates using template tags. Because every page that you want to track must have the tag, it is useful to add it to your base template. At the top of the template, load the facebook_pixel template tag library. Then insert the facebook_pixel_head tag at the bottom of the head section, and optionally insert the facebook_pixel_body tag at the bottom of the body section:

{% load facebook_pixel %}
{% facebook_pixel_head %}
{% facebook_pixel_body %}


The facebook_pixel_body tag code will only be used for browsers with JavaScript disabled. It can be omitted if you don’t need to support them.


Before you can use the Facebook Pixel integration, you must first set your Pixel ID.

Setting the Pixel ID

Each Facebook Adverts account you have can have a Pixel ID, and the facebook_pixel tags will include it in the rendered page. You can find the Pixel ID on the “Pixels” section of your Facebook Adverts account. Set FACEBOOK_PIXEL_ID in the project settings.py file:


If you do not set a Pixel ID, the code will not be rendered.

Internal IP addresses

Usually you do not want to track clicks from your development or internal IP addresses. By default, if the tags detect that the client comes from any address in the FACEBOOK_PIXEL_INTERNAL_IPS setting, the tracking code is commented out. It takes the value of ANALYTICAL_INTERNAL_IPS by default (which in turn is INTERNAL_IPS by default). See Identifying authenticated users for important information about detecting the visitor IP address.