Hotjar – analytics and user feedback

Hotjar is a website analytics and user feedback tool.


To start using the Hotjar integration, you must have installed the django-analytical package and have added the analytical application to INSTALLED_APPS in your project file. See Installation and configuration for details.

Next you need to add the Hotjar template tag to your templates. This step is only needed if you are not using the generic analytical.* tags. If you are, skip to Configuration.

The Hotjar code is inserted into templates using template tags. Because every page that you want to track must have the tag, it is useful to add it to your base template. At the top of the template, load the hotjar template tag library. Then insert the hotjar tag at the bottom of the head section:

{% load hotjar %}
{% hotjar %}


Before you can use the Hotjar integration, you must first set your Site ID.

Setting the Hotjar Site ID

You can find the Hotjar Site ID in the “Sites & Organizations” section of your Hotjar account. Set HOTJAR_SITE_ID in the project file:


If you do not set a Hotjar Site ID, the code will not be rendered.

Internal IP addresses

Usually you do not want to track clicks from your development or internal IP addresses. By default, if the tags detect that the client comes from any address in the HOTJAR_INTERNAL_IPS setting, the tracking code is commented out. It takes the value of ANALYTICAL_INTERNAL_IPS by default (which in turn is INTERNAL_IPS by default). See Identifying authenticated users for important information about detecting the visitor IP address.